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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

General Optical Company

1235 S Center Rd Ste 16, Burton, MI 48509-1700

About

General Optical Company serves patients in Burton and the surrounding part of Michigan from its office at 1235 S Center Rd Ste 16. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. Insurance accepted includes EyeMed, Davis Vision, Superior Vision and Aetna Vision (10 plans in total). Care is provided by Scott Moore, OD. You can walk in without an appointment. Call (810) 744-1950 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
1235 S Center Rd Ste 16
Burton, MI 48509-1700
Get Directions
Phone
(810) 744-1950
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ VSP Vision Care ✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon McAllister Nautica Nike Vision Nine West Otis & Piper Paul Smith Pure Spyder ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 10:00 AM – 6:30 PM
Tuesday 10:00 AM – 6:30 PM
Wednesday 8:00 AM – 5:30 PM
Thursday 8:00 AM – 5:30 PM
Friday 8:00 AM – 4:00 PM

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

SM
Scott Moore, OD
Optometrist
Male Speaks English
Licence 4901004271 (MI) NPI 1730177122

Reviews on Google 86

2.8
Based on 86 Google reviews
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Amy Marogy
Amy Marogy 7 months ago

If I could give zero stars I would. I just recently switched general opticals to this place in the summer of ‘25 and placed to order my contacts and I called for 5 MONTHS and they had no information regarding where they were and ended up telling me they never ordered them so I demanded a refund. Just straight up wasted my time and took my money. I call to get my prescription and they tell me it expired and I’ll have to pay. Never going back and I suggest nobody else does. Terrible business!!

Hannah Shafer
Hannah Shafer 9 months ago

If I could give zero stars, I would. I had my last eye exam here, and they added a prism to my right lens, explaining that my eye needed it. I trusted the eye doctor and went along with the recommendation, but over time my vision became significantly worse. I recently visited a different eye doctor, underwent multiple tests, and was told that I never needed a prism at all. I ended up having to get a completely new prescription, which was drastically different from the last two prescriptions this location gave me—and with this new prescription from my new eye doctor , I no longer have any vision issues. I trusted this place with my eye care, and what happened should never have occurred.

Robin Allman
Robin Allman 5 months ago

Absolute 0!!! After the exam, they said my glasses would be there in 2 weeks. It has been a month, and still no glasses! I am fed up with this and will go there to get my money back, tomorrow. At this point, I would rate them -1. Now 4 months and still waiting. general optical is tha Absolute Worst! Never Go here!

Keith Ross
Keith Ross 11 months ago

I went into the Burton store off a center road to get some safety glasses.I work for the city of Flint.We have a contract with them for safety glasses. I asked one of the workers, her name was Dawn,about adjusting a pair of glasses that i had so they would fit better, they were not from General Optical. They use some type of heat to soften the frames and it damaged my lenses, and then they said that they were not responsible for the damage that she did. Unprofessional! Very, very bad business practices at general optical on center road. Stay away! Go somewhere else!

Brandi Morris
Brandi Morris a year ago

This place has been going downhill since Delano left. This place needs to close down. I paid for contact lenses on 6/11/25 and still haven’t received them. The staff have been stringing me along telling me that the contacts are on back order and they don’t know when they will come in. This is lack of communication. They should’ve let me know the day of my purchase, so I could make the decision if I wanted to move forward with purchasing them. I’m down to my last pair of contacts. They provided me with two trials. I wear monthly contact lenses, and the second pair of trials were two week throw aways and they never told me that information. I had to find that out when I called up there today asking questions about my contacts I purchased on 6/11/25 ; which means I would’ve been wearing these for a month without knowing that I was supposed to trash them in two weeks. I never received an apology or a full refund for the inconvenience in the lack of Communication. I paid in cash and now I have to wait 10 business days to receive a check in the mail. To Summit up they wasn’t straightforward with me and cost me more money. This place is a scam and has raggedy customer service . Went to another eye place and was able to get my contacts right away. They don’t care about helping the Customer at General optical. Anybody looking for glasses or contacts read the reviews. This place is a hot mess!

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EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.