So far very nice place. Staff were all very pleasant but I always take note if their happy. Everyone seemed happy to work there and that says alot. Dr Emily was very kind and knowledgeable when she explained things she didn't talk down or at me. The girl that fit my glasses was patient and when she didn't know the answer she knew who to go to and got me the answer. Excited to pick up my glasses in a few weeks and get the complete experience.
Big Rapids Family Eyecare
About
Big Rapids Family Eyecare serves patients in Big Rapids and the surrounding part of Michigan from its office at 207 S Michigan Ave. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Insurance accepted includes EyeMed, Aetna Vision, Cigna Vision and Humana (8 plans in total). You can walk in without an appointment. Call (231) 796-5321 to confirm hours and coverage before you visit.
- Listing type
- Optical · Optometrist
- Address
-
207 S Michigan Ave
Big Rapids, MI 49307-1809
Get Directions - Phone
- (231) 796-5321
- Languages spoken
- English
- Walk-ins
- Accepted
Insurance accepted
Services offered
Services not listed are not offered at this location.
Frame brands carried
Brands on the floor as of the practice's last update. Stock varies — call for a specific model.
On the map
Hours
| Monday | 9:00 AM – 5:30 PM |
| Tuesday | 9:00 AM – 5:30 PM |
| Wednesday | 9:00 AM – 5:30 PM |
| Thursday | 9:00 AM – 5:30 PM |
| Friday | 10:00 AM – 4:00 PM |
Currently closed. Times shown in America/New_York. Holiday hours may differ.
Doctors at this practice
Reviews on Google 856
Everyone here is so kind and helpful! From treating adults to pediatric patients- they go above and beyond to make you feel welcomed, valued and take the time to explain the appointment process, results, and follow up needed. Truly a fantastic team and office. Thanks for all you do!
Big Rapids Family Eyecare is simply the best. When we moved to the area 18 months ago, we had no idea who to trust. Dr Emily Coles came highly recommended from several sources. So we made appointments. Now, we've just finished our 2nd annual visit and boy, did we make a great choice! Dr Coles and the entire staff are so great! Friendly, knowledgeable, and so caring. They take the time to do it right from the time we walk in the door until we leave. They are kind and always smiling. We just love everything about their practice. If you're looking for a friendly, family atmosphere, where you always feel welcome... choose Big Rapids Family Eyecare. You won't be sorry. 🫶
The visit was seamless from check in to check out! The staff was amazing from the receptionist, to the tech, to the doctor. They got my 3 young children and I assessed quickly. The doctor was very patient, professional, and explained everything thoroughly. Definitely a great office!
I cannot recommend this doctor’s office enough. I have been a loyal patient here for nearly a decade (I think close to 8 ish years), and my experience has been consistently wonderful. The entire team is extremely professional, welcoming, and thorough. From routine eye exams, to picking out glasses, and to amazing dry eye treatments, they always take their time and ensure all of my questions are answered. It is rare to find a practice that maintains such a high level of care and customer service year after year. Their office is beautiful and always very clean! I am very thankful for Dr. Coles and her team!
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