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Home › Michigan › Big Rapids › Big Rapids Family Eyecare
BR
Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Big Rapids Family Eyecare

207 S Michigan Ave, Big Rapids, MI 49307-1809

About

Big Rapids Family Eyecare serves patients in Big Rapids and the surrounding part of Michigan from its office at 207 S Michigan Ave. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Insurance accepted includes EyeMed, Aetna Vision, Cigna Vision and Humana (8 plans in total). You can walk in without an appointment. Call (231) 796-5321 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
207 S Michigan Ave
Big Rapids, MI 49307-1809
Get Directions
Phone
(231) 796-5321
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ VSP Vision Care ✓ EyeMed ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon McAllister Nautica Nike Vision Nine West Otis & Piper Paul Smith Pure Spyder ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 9:00 AM – 5:30 PM
Tuesday 9:00 AM – 5:30 PM
Wednesday 9:00 AM – 5:30 PM
Thursday 9:00 AM – 5:30 PM
Friday 10:00 AM – 4:00 PM

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

EC
Emily Coles, OD
Female Speaks English
Licence 4901004480 NPI 1316196504

Reviews on Google 856

5.0
Based on 856 Google reviews
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Dawn Strenzel
Dawn Strenzel a month ago

So far very nice place. Staff were all very pleasant but I always take note if their happy. Everyone seemed happy to work there and that says alot. Dr Emily was very kind and knowledgeable when she explained things she didn't talk down or at me. The girl that fit my glasses was patient and when she didn't know the answer she knew who to go to and got me the answer. Excited to pick up my glasses in a few weeks and get the complete experience.

Chelsea Corey
Chelsea Corey a month ago

Everyone here is so kind and helpful! From treating adults to pediatric patients- they go above and beyond to make you feel welcomed, valued and take the time to explain the appointment process, results, and follow up needed. Truly a fantastic team and office. Thanks for all you do!

Colette Decker
Colette Decker 2 months ago

Big Rapids Family Eyecare is simply the best. When we moved to the area 18 months ago, we had no idea who to trust. Dr Emily Coles came highly recommended from several sources. So we made appointments. Now, we've just finished our 2nd annual visit and boy, did we make a great choice! Dr Coles and the entire staff are so great! Friendly, knowledgeable, and so caring. They take the time to do it right from the time we walk in the door until we leave. They are kind and always smiling. We just love everything about their practice. If you're looking for a friendly, family atmosphere, where you always feel welcome... choose Big Rapids Family Eyecare. You won't be sorry. 🫶

Crystal Jackson
Crystal Jackson 2 months ago

The visit was seamless from check in to check out! The staff was amazing from the receptionist, to the tech, to the doctor. They got my 3 young children and I assessed quickly. The doctor was very patient, professional, and explained everything thoroughly. Definitely a great office!

Amanda Magnuson
Amanda Magnuson 3 months ago

I cannot recommend this doctor’s office enough. I have been a loyal patient here for nearly a decade (I think close to 8 ish years), and my experience has been consistently wonderful. The entire team is extremely professional, welcoming, and thorough. From routine eye exams, to picking out glasses, and to amazing dry eye treatments, they always take their time and ensure all of my questions are answered. It is rare to find a practice that maintains such a high level of care and customer service year after year. Their office is beautiful and always very clean! I am very thankful for Dr. Coles and her team!

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.