Bilancio Eyewear

I have been a long-time customer and love selecting frames with Lisa's help. She always finds beautiful and stylish frames that fit my small face and offers incredible customer service and a selection that is unique to Madison and surrounding areas. It is always a pleasure to see Lisa and benefit from her years-long professional experience. She is a joy to work with. This year for the first time I experienced a very thorough eye exam, using the latest technology. Highly recommended for your eye care needs.

Our family has been going to Lisa for our eye care needs for over 14 years. She is phenomenal!! She takes such excellent care of us and has such fun and stylish glasses. Gina is also fabulous! She’s very kind and attentive as well. We drive over 40 miles to get our care there because Lisa is not only the best of the best, she’s also like family to us.

Amazing and knowledgeable owner and employees. The BEST customer service you’ll find anywhere.

What a terrific experience I had at Bilancio Eyewear! Lisa exemplifies customer service excellence. She is professional, respectful, and sincerely wants you to be happy with your glasses. When I bought my glasses at Bilancio, Lisa understood how important the decision was to me regarding the style, color, and quality of glasses I wanted. She thoroughly explained the details of the quality of the lens and the frames, which I appreciated because I like to know the behind-the-scenes information about what I buy --- especially my glasses. Lisa went above and beyond to make sure I was completely satisfied with my glasses. It is refreshing to know that someone still understands how to genuinely appreciate their clients. Thank you, Lisa!

I recently moved to the Fitchburg area and was looking for a new optometrist. I've worn glasses my entire life and always hated them, therefore wearing contacts exclusively for the past few decades. My past two pairs of glasses I gave Zenni a try to find something more "fun" but still didn't really land on something I was willing to wear often. I'm at a point in my life where I want to get things EXACTLY right. From my first appointment at Bilanco I can tell how much Lisa cares about her patrons. Even in Covid times, my appointment experience felt very safe and friendly. She helped me pick out a new pair of glasses that are the first ones I'm actually excited to wear in a long time and I could tell she was being real in her comments, not just trying to make a sale. Finally, there was something about the contacts I ordered that just wasn't quite right, and she immediately accommodated bringing me back in so we can get things fixed. I've spent several years now just going the simple route of getting my prescription and then ordering things online, but I've now seen the difference in service and experience that can come in working with a kind and knowledgeable team. Highly recommend!