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Home › North Dakota › Fargo › Eyes On Broadway
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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Eyes On Broadway

311 Broadway N, Fargo, ND 58102-4714

About

Eyes On Broadway is an eye doctor and optical shop in Fargo, North Dakota, located at 311 Broadway N. Eye exams and an optical dispensary are both on site, so you can have your eyes checked and pick out frames in one visit. Listed services include glasses & frames, contact lenses, contact lens fitting and pediatric eye care. The practice is in network with 12 vision plans, including VSP, EyeMed, Davis Vision and Superior Vision. Doctors at this practice include Michael Rexine, OD and Seth Smith, OD. The optical carries 36 frame brands. Walk-ins are accepted. Call (701) 540-6444 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
311 Broadway N
Fargo, ND 58102-4714
Get Directions
Phone
(701) 540-6444
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ VSP Vision Care ✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Select
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Pediatric eye care
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon McAllister Nautica Nike Vision Nine West Otis & Piper Paul Smith Pure Spyder ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 9:00 AM – 5:00 PM
Tuesday 9:00 AM – 5:00 PM
Wednesday 9:00 AM – 5:00 PM
Thursday 9:00 AM – 5:00 PM
Friday 8:00 AM – 1:00 PM
Saturday Closed
Sunday Closed

Currently closed. Times shown in America/Chicago. Holiday hours may differ.

Doctors at this practice

MR
Michael Rexine, OD
Optometrist
Male Speaks English
Licence 575 (ND)
SS
Seth Smith, OD
Optometrist
Male Speaks English
Licence 834 (ND)

Reviews on Google 592

4.9
Based on 592 Google reviews
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Desi
Desi a month ago

Called the office with symptoms that were worsening and high-risk. The Mayviile and Fargo teams worked together to have me seen immediately by Dr. Rexine, and he was very thorough and didn't rush my visit at all even though I was worked into the schedule last minute. News was mixed but he didn't lecture me for waiting longer than I really should have. They made sure I knew the plan moving forward and got me scheduled for my next visit before I left. The office assistant that checked me out was brand new but very sweet, and the woman training her was so calm and supportive of her. Great to see an office team working together so well.

Jen Berry
Jen Berry 5 months ago

Dr Roxine and his staff are truly amazing!! He does not accept my eye insurance but I pay out of pocket for excellent service and care!! I highly recommend!!

Trisha Sorenson
Trisha Sorenson 8 months ago

If you are looking for an eye doctor who doesn't listen to your needs and refuses to help correct your vision - Dr. Vanessa is your gal & this is your place. However, if you are looking for help, solutions to better eyesight and don't like dumping money into overly inflated exam fees, and deceptive sales tactics for expensive non-refundable prescriptions - RUN FOR YOUR LIFE. I moved my care to Eyes on Broadway last Jan 2025. I was happy with my current provider, but needed a second opinion and to find a clinic that would help with hard to fit contacts (flat corneas). When explaining to the doctor about what my goals were and the need for help to correct major eye fatigue and headaches - she rushed through the appointment and sent me out the door with trial contacts. I special ordered some lenses for my current frames and ended up paying $600 out of pocket for lenses, fitting & the appointment. When trying on contacts, I realized that 1. they didn't work but 2. they were progressive contacts, which is not what I was looking for or asked for and took WEEKS to approve a single vision contact. Was told Dr. Vanessa was out of the office & would return my calls, which she NEVER did. As I had explained to her I would rather have computer glasses & distance glasses. When I received my new lenses they were progressive lenses. Which I had told her I DID NOT want, and didn't realize that is what was being ordered. My fault for 'trusting the process'. When I tried to exchange them, they told me I needed to 'give them time' to get used to. After struggling with the glasses, they then had me come back in to 'measure' the progressive lines, to which I said I'd rather return, get single vision lenses like I had wanted and order a pair of single vision computer lenses. They fought with me, explained to me this was a good solution and didn't listen to me AT ALL that I cold not see out them - to the point of tears. I had to BEG them to put in my old lenses - BEG and finally they put them in for me when I popped out the progressive lenses and handed to her and still REFUSED to exchange and make the correct new single vision lenses. I spoke with 2 of the Doctors there, and both ran around the fact that they are unable to listen to patients needs and goals. I'm incredibly disappointed in myself for switching to this clinic due to the convenience in the location & sounding promising when making the appointment. I will be going back to my fave - with the expectation that contacts are not my thing. I just needed this terrible second opinion to realize. I work within walking distance of this location and after a TON of back & forth with no resolution or solutions offered, except to take my money and not provide the service they promised - I have sent out an officewide email (to my 100+ colleagues) to NOT use Eyes on Broadway. Even though they SEEM like a convenient location and are in-network with our insurance.

Todd and Jen Smith
Todd and Jen Smith 5 months ago

Intelligent opticians, great variety of frames, and an overall tremendous experience. Dr. Rexine was very thorough and friendly.

Beth Moench
Beth Moench a year ago

Excellent and friendly service. Courteous. Clean and convenient. Good options for glasses.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.