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Home › Wisconsin › Sheboygan › Herslof Opticians
HO
Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Herslof Opticians

3108 S Business Dr, Sheboygan, WI 53081-6524

About

Herslof Opticians is an eye doctor and optical shop in Sheboygan, Wisconsin, located at 3108 S Business Dr. Eye exams and an optical dispensary are both on site, so you can have your eyes checked and pick out frames in one visit. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. The practice is in network with 12 vision plans, including EyeMed, Davis Vision, Superior Vision and Spectera. Care is provided by Douglas Orlich, OD. It is open 5 days a week. Walk-ins are accepted. Call (920) 457-1300 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
3108 S Business Dr
Sheboygan, WI 53081-6524
Get Directions
Phone
(920) 457-1300
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Spectera / UnitedHealthcare ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Select Midwest
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in Sheboygan.

On the map

Hours

Monday 10:00 AM – 6:00 PM
Tuesday 10:00 AM – 6:00 PM
Wednesday 10:00 AM – 6:00 PM
Thursday 10:00 AM – 6:00 PM
Friday 9:00 AM – 5:30 PM

Currently closed. Times shown in America/Chicago. Holiday hours may differ.

Doctors at this practice

DO
Douglas Orlich, OD
Male
Licence 1520-35 (WI) NPI 1194815233

Reviews on Google 18

3.7
Based on 18 Google reviews
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Maryrobin Meyers
Maryrobin Meyers 4 months ago

The male eye doctor was very professional and was able to educate me on something I didn't know about my prescription. Allison was extremely kind, patient, and went above and beyond. Her older female coworker on the other hand was outright extremely rude to and mistreated Allison when she asked her a simple question about the glasses alternate colors. It was extremely unprofessional of her to treat Allison like that. Haven't received the glasses yet but hopeful. May 13th, 2026

Teresa Cruz
Teresa Cruz 5 months ago

Herslof is lucky to have an employee like Allison. Her Customer Services skills go above and beyond what an employer could hope for. Keep up the good work :)

Kristine Thurs
Kristine Thurs a year ago

Jessie is amazing! When we ran into issues trying to replace a broken pair of glasses from another clinic, she took the extra time to help us find them and make sure we got them asap. Give that lady a raise!!!

Jeremy Hirschmann
Jeremy Hirschmann 2 years ago

Avoid this place like the plague. I had an exam and ordered new lenses. 4 weeks later, they were finally done; however, everything was trapezoidal. They had them remade, and 5 weeks later they were finally done and still had the same issue. I went and had to pay out of pocket for a new vision test and turns out the left eye on the new prescription was WAY too strong. Not sure what happened there, but they only refunded the lenses, and hung up on me when I called to request a refund to my insurance for the exam. Stay away

Raul Machado
Raul Machado 3 years ago

Just Amazing. We are very pleased with the attention and service we received. Jessie went above and beyond to respond to us quickly and answer any questions we had. Made my Triplets , wife and I feel comfortable thru the whole process. Thank You so Much!!

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.