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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Herslof Opticians

3556 S Moorland Rd, New Berlin, WI 53151-5145

About

Located at 3556 S Moorland Rd in New Berlin, WI, Herslof Opticians is an eye doctor and optical shop serving the New Berlin area. The practice offers both eye exams and eyewear, which means prescriptions can be filled without a second trip. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. EyeMed, Davis Vision, Superior Vision and Aetna Vision are among the 11 vision plans accepted. Walk-in visits are welcome. Call (414) 786-8860 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
3556 S Moorland Rd
New Berlin, WI 53151-5145
Get Directions
Phone
(414) 786-8860
Languages spoken
—
Walk-ins
Accepted

Insurance accepted

✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Select Midwest
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in New Berlin.

On the map

Hours

Monday 10:00 AM – 6:00 PM
Tuesday 10:00 AM – 6:00 PM
Wednesday 10:00 AM – 6:00 PM
Thursday 10:00 AM – 6:00 PM
Friday 10:00 AM – 5:30 PM

Currently closed. Times shown in America/Chicago. Holiday hours may differ.

Reviews on Google 51

3.1
Based on 51 Google reviews
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Daniela Silva
Daniela Silva 6 months ago

My daughter had an appointment at this location today we had a great experience. The doctor was very nice and very knowledgeable. The two front receptionist were also very professional and just great all around. It’s been a while since I’ve gone to a doctor’s office and had this great of service. Thank you all . I really appreciate your time . Victoria can’t wait to get her new pairs of glasses.

Nicole czimer
Nicole czimer a year ago

STAY AWAY FROM THIS COMPANY!!! Terrible lab work (see pictures) and long wait time to get your glasses done. Sent back to the lab 3 times for further polish and no improvement. Still there was a wide white line around the frame which I never had! Terrible manager (Brianna) who has no idea what customer service means plus very rude and unprofessional. NO RETURN POLICY or any paperwork were provided or given for request.

Mariah Hilby
Mariah Hilby a year ago

Terrible experience here and still waiting for glasses. It’s been over two months since initial exam. They ordered the wrong prescription for my daughter’s glasses the first time as the doctor’s prescription was illegible. Now it’s been another month since we got a second exam to confirm the prescription and still no glasses. No apologies or working to correct the situation. I’ve called more times than I can count. They either do not answer or say they’re looking into it and rarely call back. By far the worst experience at an optician ever.

K.
K. 6 months ago

Woman at the front desk is extremely rude and does not know how to treat a paying customer. Their selection of glasses is limited and their hours are sporadic. Save yourself the hassle and go to another location.

M Tomczyk
M Tomczyk 3 years ago

I want to share my experience that we had with the New Berlin Herslof. We dealt with Perry and Debbie. They had to call our insurance company to get authorization. We got a call back the very next day (that was a shocker) I spoke with Perry and she explained all of our options that our insurance company would cover and we completed our order. People always make time to complain but I needed to pay Perry a huge compliment. She was competent, professional, and had a great sense of humor. She was a joy to work with. The world should have a lot more Perry's in it. Thank you Perry. Have a fantastic New Year.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.