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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Madison Optical Center

658 W Washington Ave, Madison, WI 53703-2638

About

Madison Optical Center serves patients in Madison and the surrounding part of Wisconsin from its office at 658 W Washington Ave. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include glasses & frames, contact lenses, contact lens fitting and pediatric eye care. Insurance accepted includes Davis Vision and Superior Vision (3 plans in total). Doctors at this practice include Bethany South, OD and Cally Vaughn, OD. You can walk in without an appointment. Call (608) 251-2020 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
658 W Washington Ave
Madison, WI 53703-2638
Get Directions
Phone
(608) 251-2020
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ Davis Vision ✓ Superior Vision ✓ Superior Select Midwest
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Pediatric eye care
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in Madison.

On the map

Hours

Hours not published — call ahead.

Currently closed. Times shown in America/Chicago. Holiday hours may differ.

Doctors at this practice

BS
Bethany South, OD
Optometrist
Female Speaks English
Licence 3286 - 35 (WI)
CV
Cally Vaughn, OD
Optometrist
Female Speaks English
Licence 3696 - 35 (WI)

Reviews on Google 210

4.7
Based on 210 Google reviews
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Andrea Straus
Andrea Straus 2 months ago

The staff has been extremely helpful with a series of problems, finding ways to save money in the process, and the frames have a more style than the usual offering. I receive compliments all the time for mine. While not a discount store, this place provides good value for money and I wouldn't go anywhere else.

Joey Lubasi
Joey Lubasi 6 months ago

We hadn’t been to an eye doctor in years, so my son and I weren’t quite sure what to expect — but it turned out to be a great experience. The staff was genuinely welcoming to everyone who came through the door. One team member brought a fun, open energy that made us feel instantly at ease and seen, while another kept things moving with efficiency and warmth. I appreciated both styles — it felt like a place where people enjoy working together. The bright sun streaming into the front room (and the resident pooch!) made it feel less like an appointment and more like a lovely pause in the day. The eye doctor was thorough, attentive, and impressively efficient. So glad to have found this longtime local business — we’ll definitely be back.

Keagan Rabe
Keagan Rabe 2 months ago

My work sunglasses lost a screw which was causing the lens to pop out. I came here prepared to spend at least a few bucks for the repair but they were kind enough to replace the screw for free. Everyone was very friendly (including the dogs) and I would certainly come back here in the future.

Haley Embleton
Haley Embleton 7 months ago

Madison optical center was by far the best ophthalmology center I’ve been to! Not only was I greeted by friendly faces, they also had super cute puppies running around (which added to the experience and atmosphere). After being checked in, I was told to wait and was given a cup of ice water. I’ve never gotten ice water at an appointment. I didn’t have to wait long before they zoomed me back to test the usual eye pressure, looking at the back of my eye etc. I thought it was super cool that they also tested depth perception, peripheral vision and color blindness. The doctor was timely and informative. And after, when I was picking out glasses, they made sure to make it a fun experience helping me choose the best fit for me. I’d choose this place again and again. Not only that it was well priced! They go above and beyond ❤️😍

Raphaelle David
Raphaelle David 2 months ago

My experience at Madison Optical Center turned out to be really bad: - they have dogs running in the store (not professional), one of them pooped in front of me, that was absolutely disgusting. - I needed new lenses on my glasses, and had come couple weeks earlier to get an estimate of how much this would cost. Of course, when we actually generated the quote the day of, turned out to be almost twice as expensive. So I nicely asked them to print my prescription, and the only thing they said, bitterly: "If you go somewhere else, you know that your insurance copay will be the same everywhere, so you won't get a better price somewhere else"... well, I clearly did. Going to Warby Parker was SO MUCH BETTER. - The eye doctor was good - the people working there were very unfriendly

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.