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Home › New Jersey › North Brunswick › Target Optical
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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Target Optical

101 Grand Ave, North Brunswick, NJ 08902

About

Target Optical serves patients in North Brunswick and the surrounding part of New Jersey from its office at 101 Grand Ave. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. Insurance accepted includes EyeMed, Davis Vision, Superior Vision and Spectera (15 plans in total). Doctors at this practice include Robert Silverstein, OD and Bonnie Silverstein, OD. It is open 5 days a week, including Saturdays. You can walk in without an appointment. Call (732) 821-0318 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
101 Grand Ave
North Brunswick, NJ 08902
Get Directions
Phone
(732) 821-0318
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Spectera / UnitedHealthcare ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Vision – Medicare ✓ Superior Select ✓ Superior Select Midwest ✓ Superior Select Southwest
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in North Brunswick.

On the map

Hours

Monday 10:00 AM – 6:00 PM
Tuesday 10:00 AM – 6:00 PM
Wednesday 10:00 AM – 5:00 PM
Friday 10:00 AM – 3:00 PM
Saturday 10:00 AM – 3:00 PM

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

RS
Robert Silverstein, OD
Male
Licence 27OA00552500 (NJ)
BS
Bonnie Silverstein, OD
Female
Licence 27OA00552600 (NJ) NPI 1912071812

Reviews on Google 255

4.5
Based on 255 Google reviews
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Ronnette Farmer1
Ronnette Farmer1 a month ago

I have been getting my son’s glasses from Target Optical in North Brunswick for years, and it’s always a pleasure to come in. Howard has always been incredibly helpful, and today I had the pleasure of meeting Winnie. Winnie and Howard both assisted my son and me with choosing his glasses. They answered all of my questions, explained everything thoroughly, and made sure we understood everything. Their patience, professionalism, and excellent customer service are truly appreciated. Thank you both for consistently providing such a welcoming and positive experience. I highly recommend Target Optical in North Brunswick!

Julio Urgiles
Julio Urgiles 2 months ago

We had a great experience with Howard at Target Optical. He was professional, patient, and attentive, and took the time to explain my daughter’s new prescription and answer our questions. His kindness and care made the visit smooth and reassuring. Thank you, Howard, for the outstanding customer service!

Rashida R
Rashida R 10 months ago

The optical department has wonderful and helpful employees. They allow you to choose your look and provide suggestions and/or guidance if needed. Amila was very. Ice and helpful. Love my Ray Ban frames. Just the look I was seeking. Thanks for your help and my new friend Krystal, we will be twinning in 10 days. (Insider)

Sneha A
Sneha A 3 months ago

Pauline was amazing! She was super sweet and so friendly and helpful. We really enjoyed our Target Optical experience with her. Thank you!

Steven
Steven 4 months ago

I came in for an eye exam and was disappointed by the doctor’s level of professionalism during my visit. Throughout the appointment, she spoke negatively about the company she works for and even encouraged me to purchase eyewear from Pearl Vision instead. I found these comments inappropriate and unprofessional, especially while representing her employer. Overall, the experience left me feeling uncomfortable and dissatisfied.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.