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Home › New Jersey › East Rutherford › William Fruchtman OD
WF
Optical shop Eye doctor ● Open now Details not recently confirmed Exams & optical on site

William Fruchtman OD

196 Paterson Ave, East Rutherford, NJ 07073-1841

About

New Jersey Optometrist serving adults of all ages, children, and seniors. Our customers enjoy the best in all eye health services: eye exams, contact lens fittings, glasses, plus eye infections and eye disease care. Parking available in lot.

Located at 196 Paterson Ave in East Rutherford, NJ, William Fruchtman OD is an eye doctor and optical shop serving the East Rutherford area. The practice offers both eye exams and eyewear, which means prescriptions can be filled without a second trip. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. VSP, EyeMed, Davis Vision and Superior Vision are among the 15 vision plans accepted. Care is provided by William Fruchtman, OD. The optical carries 36 frame brands. It is open 6 days a week. Walk-in visits are welcome. Call (201) 728-9222 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
196 Paterson Ave
East Rutherford, NJ 07073-1841
Get Directions
Phone
(201) 728-9222
Languages spoken
English, Spanish, Polish
Walk-ins
Accepted

Insurance accepted

✓ VSP Vision Care ✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Spectera / UnitedHealthcare ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Vision – Medicare ✓ Superior Vision – Medicaid ✓ Superior Select
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon McAllister Nautica Nike Vision Nine West Otis & Piper Paul Smith Pure Spyder ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 9:00 AM – 6:00 PM
Tuesday 9:00 AM – 6:00 PM
Wednesday 9:00 AM – 6:00 PM
Thursday 9:00 AM – 6:00 PM
Friday 9:00 AM – 12:00 PM
Sunday 8:00 AM – 12:00 PM

Currently open — closes at 6:00 PM. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

WF
William Fruchtman, OD
Optometrist
Male Speaks English, Spanish, Polish
Licence 27OA00514400 (NJ) NPI 1447200241

Reviews on Google 231

4.8
Based on 231 Google reviews
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Emali Fairnot
Emali Fairnot 3 months ago

This office was such a delightful surprise to walk into. The receptionist, the doctor, and the cutest rescue pups were all there to greet me at the door. My tests were quick and explained throughly and I was explained what was covered by my insurance to make the best decision. I have gone to my previous eye doctor for years but I am more than happy with the switch.

Vickie Deleo
Vickie Deleo 2 months ago

I've had a great experience with this office. I know I can be a little difficult because I need certain accommodations with my prescriptions, but they were incredibly patient, understanding, and never made me feel like I was a burden. They took the time to listen to my concerns, walked me through my options, and helped me decide what would work best for my situation. I really appreciate the care, compassion, and professionalism they showed throughout the process. I'm very grateful to have a doctor and team who genuinely care about their patients Vickie Orrico.

Carley Dumaresq
Carley Dumaresq 2 months ago

Dr. Fruchtman is one of the best eye doctors I've ever seen. Before my appointment even started, I was talking in the waiting room about the glasses I was interested in, and he immediately brought them out for me to try on. His receptionist reflects the same level of care, as she is incredibly attentive, kind, and helpful in answering any questions. His website is true to his nature; he really is "the eye doctor who actually listens" and will do everything he can to help his patients. I would highly recommend Dr. Fruchtman and his team to anyone seeking exceptional eye care.

Jennifer Parikh
Jennifer Parikh 3 months ago

We love Dr. Fruchtman! Aside from the warm welcome we get from his dogs, Dr. Fruchtman is always so patient with my boys who are 4 and 6 years old. He is thorough and provides great feedback.

Victor Zamora
Victor Zamora 3 months ago

Dr. Fruchtman provided a very comprehensive eye exam and took the time to explain his findings and the results of my exam. Afterwards, he assisted me with selecting a great pair of eyeglasses. It was a great patient experience all around.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.