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Home › Oklahoma › Lawton › Dr Richard S Swales
DR
Optical shop Eye doctor ● Open now Details not recently confirmed Exams & optical on site

Dr Richard S Swales

2518 West Gore Blvd, Lawton, OK 73505

About

Dr Richard S Swales is an eye doctor and optical shop in Lawton, Oklahoma, located at 2518 West Gore Blvd. Eye exams and an optical dispensary are both on site, so you can have your eyes checked and pick out frames in one visit. Listed services include glasses & frames, contact lenses and contact lens fitting. The practice is in network with 10 vision plans, including VSP, EyeMed, Spectera and Aetna Vision. Care is provided by Richard Swales, OD. The optical carries 36 frame brands. It is open 5 days a week. Walk-ins are accepted. Call (580)357-6911 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
2518 West Gore Blvd
Lawton, OK 73505
Get Directions
Phone
(580)357-6911
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ VSP Vision Care ✓ EyeMed ✓ Spectera / UnitedHealthcare ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon McAllister Nautica Nike Vision Nine West Otis & Piper Paul Smith Pure Spyder ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 8:30 AM – 5:00 PM
Tuesday 8:30 AM – 5:00 PM
Wednesday 8:30 AM – 5:00 PM
Thursday 8:30 AM – 5:00 PM
Friday 8:30 AM – 5:00 PM

Currently open — closes at 5:00 PM. Times shown in America/Chicago. Holiday hours may differ.

Doctors at this practice

RS
Richard Swales, OD
Male
Licence 901 (OK) NPI 1447248646

Reviews on Google 12

2.6
Based on 12 Google reviews
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Joseph Rivera
Joseph Rivera 7 months ago

I had 450 dollars of coverage and was forced to still pay out of pocket. I also do not like the doctors lack of professionalism. The doctor is rude, mentions that i have dirty eyes without even asking if i have allergies. Completely disregarding patient request is not a doctor move. Do not come here!!!!

DGF
DGF 7 months ago

Long story short… my visit at this office is what led me to seeking out LASIK surgery. My full thoughts: I do not recommend visiting this office. Dr. Swales is rude and condescending. He didn’t seem interested in my answers to his questions, interrupted me, complained that I was too quiet and he couldn’t hear me, and he was annoyed when I suggested that maybe there was a mistake during my exam and my prescription wasn’t right. Zero chance I’ll set foot in that office again. They wouldn’t even give me my prescription until I ordered my glasses through their office. That felt like a violation. My advice is to stay away and hopefully his patient population will dwindle away unless he just retires and the office closes.

James Bishop
James Bishop 7 years ago

I have used Dr. Swales for my eye care for many years. Dr. Swales is very thorough and professional with his eye exams. He has a wide selection of frames and his staff are very friendly and knowledgeable. I also really like how the office sticks to the appointment times. You don’t have to wait long to be seen and that is really nice. I would recommend this office for eye exams, glasses and contact lenses. I love the two way hinged frames I bought. Great Quality.

B Smith
B Smith 6 years ago

I went to this Dr in August 2017, and I wasted my money there. I paid $709 for eye exam and glasses. When I told the eye specialist I wanted smaller glasses she denied my request. The Dr took pictures of my eyes and said he did not know what was wrong with my glasses. I also received defective frames twice. I was not able to see. This Dr used eye prescriptions from 10+ years prior. He tried to charge me for another exam. The sad part is that I was referred to him. I would not recommend anybody to this Dr.

mark w
mark w 2 years ago

Went Swales a year and a half ago. I was out of pocket $25.00 for the eye exam, plus 35.00 for lenses, while having United health insurance. Swales received $500.00 from United health all my benefits for 2023 plus my $60.00 in cash. In March '24 I went to eye mart express with $400.00 worth of benefits for '24 and received eye exam and glasses for no out of pocket expenses. Swales was rude while I was taking eye exam saying "let me take control of this exam, I have been doing this for over 35 years" , when I asked him to to go back and forth on lenses. While picking out from the small selection of frames, I requested the bifocals to be lowered from 10mm down to 8mm (so the bifocal line would not be in the middle of my vision) Swales came over and said if bifocals are any lower, I would not be able to see out of lower part of bifocals. He agreed to have bifocals lowered to 9mm. The glasses came back from lab with bifocals at 10mm. Please don't let this happen to you. Take your business elsewhere. Perhaps Swales will retire soon and have plenty to live on, after he pockets extra money, from everyone that walks in the door. His staff is just as bad knowing of this scam. The staff is following Swales orders or they would not be working for him. I hope this post to website.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.