East Carolina Optometric Care serves patients in Whiteville and the surrounding part of North Carolina from its office at 2322 James B White Hwy N. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include glasses & frames, contact lenses and contact lens fitting. Insurance accepted includes VSP, EyeMed, Superior Vision and Spectera (11 plans in total). Care is provided by Tiffany Jackson, OD. The optical carries 36 frame brands. It is open 5 days a week. You can walk in without an appointment. Call (910) 914-6442 to confirm hours and coverage before you visit.
Services not listed are not offered at this location.
Brands on the floor as of the practice's last update. Stock varies — call for a specific model.
| Monday | 8:30 AM – 5:00 PM |
| Tuesday | 8:30 AM – 6:00 PM |
| Wednesday | 8:30 AM – 5:00 PM |
| Thursday | 8:30 AM – 5:00 PM |
| Friday | 8:30 AM – 2:00 PM |
Currently open — closes at 5:00 PM. Times shown in America/New_York. Holiday hours may differ.
Had a wonderful experience with Dr. Jackson and all of her staff. They listened to all of my concerns and addressed every one of them with care! The eyeglasses staff all gave me great guidance and helped me pick a new frame I just love! Will be going back to get a second pair!
If I could give lower than 1 star I would. Dr Jackson herself is wonderful and kind, however the business portion doesnt care about the people it serves. This business has deceptive business practices. They will tell you that things are covered by your insurance, but turn around and charge you over $100 for some silly bullshit. They do not disclose prices beforehand and are only looking to take your money. When you bring an issue to them they are snarky and it is very apparent that they do not care about their patients. After 3 years I will no longer come here.
I have been going to Dr. Jackson since I moved to Wilmington in 2010 and continue to go to the new office in Whiteville. I have never once had anything but top notch professional, ethical and courteous service from Dr. Jackson or her staff. I have a high, very specialized prescription, weird eye issues and additional requests for adventure/sports eye protection and the staff has always researched and made it happen. If you want the best for your eyes, you go to the best! Thank you, thank you, thank you!!!
When I went for an eye exam it's been awesome and great and scheduling is very easy and flexible. However, I asked someone in the glasses/lens ordering area about whether there was a difference between air optix for astigmatism and air optix hydraglide for astigmatism and was told "I'm not really sure, you could maybe try googling it and see?" Well, I did google it and turns out the contact lens I got a prescription for was discontinued in 2021, they still have some supplies left until they deplete it, however if I had known this I would have just asked for the air optix for astigmatism's sister lens with the hydroglide. I just didn't love how when I called my eye doctor's office, I was told to google something instead of being helped as the patient to figure out the answer.
Dr. Jackson does a thorough exam and is friendly. I have been going to her practice for about 4 years. While my appointments are usually made for the last time of the day, I do not feel rushed or inconvenienced by her or her staff. They have a great selection of frames from low to high priced. Her staff also works the pricing to be to my advantage between my insurance coverage and any thing they have going on. Myself and my two youngest adult children go to her. We have no complaints. I don't ever look forward to eye doctor, or dentist, appointments, but I do not mind going in to hers.
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