Unfortunately, I would recommend going elsewhere. Between pushy salesmen and undisclosed costs, it felt scammy and would have been unfair to someone who doesn’t understand glasses themselves. My first experience here (2 years ago) was great. However this recent time (August 2026) the eye machines seemed outdated, and I did not receive what I would consider an in-depth exam. I still decided to purchase glasses and I had to correct the salesmen 3 times to get the price down to under $150 out of pocket with insurance. He was hiding coatings that I had already said I didn’t want in final costs without telling me, and was yelling at me that I needed to hurry up and decide. I understood what glasses cost, what I wanted with coatings/add-ons, and how to stand up for myself, but someone else could have easily been taken advantage of. I will not be returning and will recommend going elsewhere.
About
Located at 111 N 50th St in Omaha, NE, Fashion Forward Optical is an eye doctor and optical shop serving the Omaha area. The practice offers both eye exams and eyewear, which means prescriptions can be filled without a second trip. Listed services include glasses & frames, contact lenses, contact lens fitting and pediatric eye care. EyeMed, Davis Vision, Aetna Vision and Cigna Vision are among the 9 vision plans accepted. Care is provided by Dwayne F. Sturtevant, OD. Walk-in visits are welcome. Call (402) 660-2672 to confirm hours and coverage before you visit.
- Listing type
- Optical · Optometrist
- Address
-
111 N 50th St
Omaha, NE 68132
Get Directions - Phone
- (402) 660-2672
- Languages spoken
- Spanish
- Walk-ins
- Accepted
Insurance accepted
Services offered
Services not listed are not offered at this location.
Frame brands carried
Brands on the floor as of the practice's last update. Stock varies — call for a specific model.
On the map
Hours
Hours not published — call ahead.
Currently closed. Times shown in America/Chicago. Holiday hours may differ.
Doctors at this practice
Reviews on Google 19
Do not recommend. Horrible customer service. My mom went without glasses for over 4 weeks, and there was no proactive communication in relation to. They apologize with no solutions, and close without communication. If I could give zero stars I would.
Ken and Sharon are fantastic I had some glasses from abroad that have sentimental value and I asked them if I were to bring in my eye prescription and the glasses would they be able to get them set up for me to use it was not more than a 15 minute consultation and I left they told me expect around 7-10 business days and next week on friday they phoned saying they were ready and looked fantastic! I will definitley be coming back to them for glasses and my eye check up they made a loyal customer out of me! Dont bother with chains like Shopko or Sears they are the go to!
I love this place! Andrew and his staff are great! They have high-end brands without the super high cost. The lenses they have are high quality, unlike the Mall eyeglass shops. They have unique frames and better brands than most places. I got new Tom Ford glasses and they were ready within a couple of hours.
Amazing experience - the team is friendly and super helpful. Great selection. Brought in my vintage Christian Dior find for new lenses and I couldn’t be happier!!! Check out some pairs I tried !!!!
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