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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Rx Optical

5429 Northland Dr NE, Grand Rapids, MI 49525-1089

About

Rx Optical serves patients in Grand Rapids and the surrounding part of Michigan from its office at 5429 Northland Dr NE. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. Insurance accepted includes EyeMed, Davis Vision, Superior Vision and Aetna Vision (14 plans in total). Doctors at this practice include Steven Helms, OD, Gregory Morgan, OD and William Boras, OD. It is open 5 days a week. You can walk in without an appointment. Call (616) 365-7600 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
5429 Northland Dr NE
Grand Rapids, MI 49525-1089
Get Directions
Phone
(616) 365-7600
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Vision – ACA ✓ Superior Select ✓ Superior Select Midwest ✓ Superior Select Southwest
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in Grand Rapids.

On the map

Hours

Monday 9:00 AM – 5:00 PM
Tuesday 9:00 AM – 5:00 PM
Wednesday 9:00 AM – 5:00 PM
Thursday 9:00 AM – 5:00 PM
Friday 9:00 AM – 5:00 PM

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

SH
Steven Helms, OD
Optometrist
Male Speaks English
Licence 4901003877 (MI)
GM
Gregory Morgan, OD
Optometrist
Male Speaks English
Licence 4901003829 (MI)
WB
William Boras, OD
Optometrist
Male Speaks English
Licence 4901004208 (MI)

Reviews on Google 69

4.5
Based on 69 Google reviews
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Kim Bergs
Kim Bergs a month ago

Doctor is very knowledgeable and thorough. Staff is always kind and very helpful. They have gone above and beyond to help with pricing, fix broken glasses, etc. Highly recommend!

Shannon Dickerman
Shannon Dickerman 4 months ago

Had great service and the staff is super nice! Jodi was super helpful with working with my insurance and finding the perfect frames :)

Karen Cutler
Karen Cutler 10 months ago

I would recommend Rxoptical along with Dr. Boras and Jodi 100%. Dr. Boras took great care examing my eyes and explained everything along the way. There are a couple of things he is going to "watch" but doesn't want me to worry about. Then Jodi not only helped me with the frames I chose, she found a pair in the back, and with all the discounts, I purchased both they were both so reasonable. I came back in for m8nor fitting adjustments and have NEVER seen so Crystal clear or been so satisfied. You have to check them out. They are AWESOME, and really care about their clients.

David Boyer
David Boyer 5 months ago

The Dr was very informative about everything and Jodi the receptionist explained everything about my new glasses and had a great personality 👌

Mark H. Rosenberger
Mark H. Rosenberger 6 months ago

Jodi is AMAZING! Her customer service skills are great! Being short staffed, and she handles everything like a pro!

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

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EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.