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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Target Optical

50 Holyoke St, Holyoke, MA 01040-2709

About

Target Optical serves patients in Holyoke and the surrounding part of Massachusetts from its office at 50 Holyoke St. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include glasses & frames, contact lenses, contact lens fitting and pediatric eye care. Insurance accepted includes EyeMed, Davis Vision, Superior Vision and Spectera (15 plans in total). 9 doctors are listed here, including Amie Adams, OD, Blair F. O'Reilly, OD and Kelly A. Bado, OD. It is open 7 days a week, including weekends, with evening hours on weekdays. You can walk in without an appointment. Call (413) 534-9000 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
50 Holyoke St
Holyoke, MA 01040-2709
Get Directions
Phone
(413) 534-9000
Languages spoken
English, Serbo Croatian
Walk-ins
Accepted

Insurance accepted

✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Spectera / UnitedHealthcare ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Vision – Medicare ✓ Superior Select ✓ Superior Select Midwest ✓ Superior Select Southwest
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Pediatric eye care
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in Holyoke.

On the map

Hours

Monday 10:00 AM – 8:00 PM
Tuesday 10:00 AM – 8:00 PM
Wednesday 10:00 AM – 8:00 PM
Thursday 10:00 AM – 8:00 PM
Friday 10:00 AM – 8:00 PM
Saturday 9:00 AM – 7:00 PM
Sunday 12:00 PM – 5:00 PM

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

AA
Amie Adams, OD
Optometrist
Female Speaks English
Licence OPT4529 (MA)
BF
Blair F. O'Reilly, OD
Male
KA
Kelly A. Bado, OD
Female
Licence OPT3486 (MA)
DG
Donna Goukler, OD
Optometrist
Female Speaks English
Licence OPT4059 (MA)
MS
Mila Stoparic, OD
Optometrist
Female Speaks English, Serbo Croatian
JC
Jennifer Cohen, OD
Optometrist
Female Speaks English
DR
Dana Roiter, OD
Optometrist
Female Speaks English
Licence OPT4989 (MA)
AG
Angelina Gavel-Rukha, OD
Optometrist
Female Speaks English
Licence OPT5375 (MA)
CT
Carolyn Te, OD
Optometrist
Female Speaks English

Reviews on Google 431

4.8
Based on 431 Google reviews
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Bridge
Bridge 3 weeks ago

Jon fixed my glasses. Without them I really can't see. He basically saved my life. Without them I wouldn't be able to drive or anything. He recommended I get another pair and I'm really thinking about it. Thank you, Jon! You're really helping people!!

No Name
No Name a month ago

Great experience. Kat, Tony, and Diane were excellent. The exam was fast, and the technology they used made the whole process really smooth. Thank you all for being so kind!

Omayra Canales
Omayra Canales 5 months ago

I had a wonderful experience at your establishment. The staff was incredibly helpful and patient as I explored various options. I truly appreciate the personalized attention and expert advice I received. The selection of eyewear was impressive, and I found the perfect pair. I will certainly recommend your services to others.

freya b
freya b 7 months ago

Excellent customer service! I stopped by yesterday (1/31) and Jon assisted me with repairing a pair of my mom’s sunglasses. It was missing a screw and Jon reassured me that it was an easy fix and would not take long to repair. The wait time was quick to repair the sunglasses and to my surprise, it was (free) to do this service at Target’s Optical. I’m glad I went here and will return to this location in the future!

kassy b
kassy b 7 months ago

I had an incredible experience at Target Optical. Anissa, Kat and Wendy were the individuals who ran my appointment, and assisted me with purchasing new frames. From start to finish they were professional, prompt, friendly and so helpful, and we even had some laughs along the way. I cannot remember the doctor's name but she did a great job as well and it was a pleasure meeting her. Best optometrist appointment I have ever had! I even scored my dream pair of Ray Bans that were mostly covered under my insurance and were super affordable! Can't go wrong with Target Optical. If you're looking for glasses or need a prescription for them you'll get all of these along with EXCELLENT service. Will definitely be coming back!

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.