Skip to Content
Unclaimed listing. Compiled from public sources — not supplied or checked by the practice.
Is this your practice?
Home › New York › New York › 10/10 Optics
O
Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

10/10 Optics

50 Madison Ave, New York, NY 10010

About

10/10 Optics serves patients in New York and the surrounding part of New York from its office at 50 Madison Ave. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include comprehensive eye exam and glasses & frames. Insurance accepted includes VSP, EyeMed, Aetna Vision and Cigna Vision (11 plans in total). Doctors at this practice include Eleni A Sehremelis, OD, Rachel Kim, OD and Yung-Han Chen, OD. The optical carries 36 frame brands. It is open 5 days a week. You can walk in without an appointment. Call (212) 366-1010 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
50 Madison Ave
New York, NY 10010
Get Directions
Phone
(212) 366-1010
Languages spoken
Mandarin
Walk-ins
Accepted

Insurance accepted

✓ Metlife Vision - Federal Vision Plan (FEDVIP) ✓ VSP Vision Care ✓ EyeMed ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon McAllister Nautica Nike Vision Nine West Otis & Piper Paul Smith Pure Spyder ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 9:30 AM – 6:30 PM
Tuesday 9:30 AM – 6:30 PM
Wednesday 9:30 AM – 6:30 PM
Thursday 9:30 AM – 6:30 PM
Friday Closed
Saturday Closed
Sunday 11:00 AM – 5:00 PM

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

EA
Eleni A Sehremelis, OD
Doctor
Female
Licence 009426 NPI 1073286852
RK
Rachel Kim, OD
Doctor
Female
Licence 009824 NPI 1164109708
YC
Yung-Han Chen, OD
Doctor
Male
Licence TUV007952 NPI 1629333034

Reviews on Google 186

4.8
Based on 186 Google reviews
Powered by Google
Stuart Whiteford
Stuart Whiteford 3 months ago

Halfway through our trip to the US for the World Cup, I managed to break my glasses the night before. I found 10/10 Optics as it was close to our hotel, and they couldn't have been more helpful. They repaired my glasses in about 10 minutes and wouldn't accept any payment. Outstanding customer service and a real lifesaver while travelling. I can't thank them enough!

Jim Sander
Jim Sander 3 months ago

I visited New York from Chicago and realized I forgot my contacts in Chicago. Your staff helped me and the were very kind, gracious and knowledgeable. Thank you for baling me out of what could have been a real problem. Great business!!

K. Yohxen
K. Yohxen 3 years ago

I have formerly used CA based online glass giant for all my cheap needs but my Boss highly spoke of this place 10/10 Optics on Madison and 26th and he also sponsored my first super expensive glass. My boss was 100% right. Doctor Chen and his teams are absolutely great. They paid so much attention to my first glass from them. The choosing frame on their recommendation was seamless, letting me to make the decision was most accommodating, fair pricing was the top notch that one will not find in most expensive city in the world. This glass from them was the most comfortable glass I have ever worn in this life time and I would absolute go back to them and get a second one soon. To the 10/10 optics, keep up the wonderful work and I will share my wonderful experience with you guys to members of my community. Thanks

Byron Legardye
Byron Legardye 6 months ago

Liz was very helpful with me. This is my second pair of lenses that I’ve had done from this company and Liz was very helpful from beginning to end. Thank you Liz.

Erin Strasen
Erin Strasen a year ago

I have been a patient at 10/10 Optics for over 25 years (since I was 10!) first as a glasses-wearer and then as an Ortho-K patient. I moved to Amsterdam in 2018 and saw a normal optometrist here but continued to rely on 10/10 for Ortho-K lenses. In July 2025 I contacted the practice after accidentally discarding a newer pair of lenses and being left with a very old set. I tried to coordinate a replacement while I was visiting New York, but the communication during that visit was poor, and by the time I received a definitive answer about policy I had already returned home to Amsterdam. I followed up again in July. I made it clear that I understood the in-person exam requirement and that an exception might not be possible. I was simply asking for a reply so I could plan my next steps. Both emails were opened multiple times, yet after a month, I never received a response. As an Ortho-K patient, continuity of care is especially important, since there are no simple short-term alternatives like switching to glasses or conventional contacts. This kind of silence makes an already complicated situation even more difficult. After decades of loyalty, the lack of communication is dismissive and unprofessional, and it has left me with little trust in the practice. I am sad to write this, but I think it’s important for others to know how communication is currently handled here under new management.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.