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Home › Michigan › Grand Rapids › Helms Family Optical
HF
Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Helms Family Optical

1600 E Beltline Ave NE Ste 112, Ste 112, Grand Rapids, MI 49525-7024

About

Helms Family Optical is an eye doctor and optical shop in Grand Rapids, Michigan, located at 1600 E Beltline Ave NE Ste 112. Eye exams and an optical dispensary are both on site, so you can have your eyes checked and pick out frames in one visit. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. The practice is in network with 11 vision plans, including EyeMed, Davis Vision, Superior Vision and Spectera. Care is provided by Barbara Helms, OD. It is open 5 days a week, with evening hours on weekdays. Walk-ins are accepted. Call (616) 365-2020 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
1600 E Beltline Ave NE Ste 112
Ste 112
Grand Rapids, MI 49525-7024
Get Directions
Phone
(616) 365-2020
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ VSP Vision Care ✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Spectera / UnitedHealthcare ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon Maui Jim McAllister Nautica Nike Vision Nine West Oliver Peoples Otis & Piper Paul Smith Pure Spyder Tom Ford ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 10:00 AM – 7:00 PM
Tuesday 10:00 AM – 5:00 PM
Wednesday 10:00 AM – 5:00 PM
Thursday 10:00 AM – 5:00 PM
Friday 10:00 AM – 4:00 PM
Saturday Closed
Sunday Closed

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

BH
Barbara Helms, OD
Optometrist
Female Speaks English
Licence 4901003179 (MI) NPI 1164563870

Reviews on Google 494

4.9
Based on 494 Google reviews
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Carie Drake
Carie Drake a month ago

Dr. Helms was thorough and answered every question. She was easy to talk with, listened and provided great recommendations. Furthermore, one of her assistants selected a wide variety of frames for me to try. Gina was helpful, patient and we found the best frames. The frame options are fantastic! If you’re looking for something that pops or a classic style, they have it. The entire experience was amazing. I highly recommend this practice for your vision needs.

Julissa Caldera
Julissa Caldera 5 months ago

Dr. Helms was very nice and extremely knowledgeable. She took the time to explain everything clearly and made me feel comfortable throughout the entire visit. Her personable approach really stood out, and I appreciated how easy she was to talk to. I would definitely recommend her to anyone looking for a caring and professional eye doctor.

Kristin Johnson
Kristin Johnson 6 months ago

I had a wonderful experience at Helms Family Optical. The entire team was amazing, knowledgeable, welcoming, and genuinely helpful. From the moment I walked in, the level of service and connection was superb. They made me feel so comfortable that it almost felt like I had known them forever, like visiting family. Dr. Helms is truly wonderful. She is warm and kind and immediately puts you at ease. She takes the time to clearly explain everything, which made the whole exam feel relaxed and informative. Shameka was incredibly helpful with scheduling my appointment and assisting with some insurance questions I had. She made the process smooth and stress free. Gina helped me pick out my frames and I cannot say enough about how helpful she was. Buying glasses can be tough, but she was both knowledgeable and honest. She guided me toward frames that truly fit well and explained why certain styles would not work for my face or prescription. That kind of honesty and expertise made a huge difference and will help me avoid the issues I have had with my current glasses. Overall, the care, expertise, and genuine kindness of everyone at Helms Family Optical made this such a great experience. I highly recommend them.

Debra Filipiak
Debra Filipiak 2 months ago

I have used Helms Family Optical for years! Dr. Helms is very thorough with her exams and the time she spends with her patients. Helms Family Optical provides comprehensive optical services and their staff is extremely helpful. Highly recommend!

Roger Jones
Roger Jones a month ago

Dr Helms is very helpful in dealing with my challenging vision needs (high myopia) and is always looking at different options to keep me in contacts, rather than having to rely on glasses.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.