Located at 711 S Howard Ave in Tampa, FL, Optics Soho is an eye doctor and optical shop serving the Tampa area. The practice offers both eye exams and eyewear, which means prescriptions can be filled without a second trip. VSP, EyeMed, Aetna Vision and Cigna Vision are among the 11 vision plans accepted. 25 doctors are listed here, including Salvatore Musumeci, OD, Erin S Cooper, OD and Sheryl Reaves, OD. The optical carries 36 frame brands. Walk-in visits are welcome. Call (813) 254-2020 to confirm hours and coverage before you visit.
Services not listed are not offered at this location.
Brands on the floor as of the practice's last update. Stock varies — call for a specific model.
Hours not published — call ahead.
Currently closed. Times shown in America/New_York. Holiday hours may differ.
Had my first eye exam in 10 years and it was a really good experience. Dr. Cooper was friendly, easy to talk to, and made the whole appointment feel comfortable. She explained everything as she went and was very thorough. The staff was great too, and everything went smoothly from start to finish. Definitely glad I came in and would recommend this office!
Absolutely the best eye care in Tampa! My family and I have been seeing Dr. Cooper and the team at optics SoHo for years, and they continue to amaze us with their professionalism, kindness, and genuine care. They treat you like family the moment you walk through the door. What truly sets Dr. Cooper apart is her thoroughness and attention to detail. She and her tech caught my husband’s glaucoma early, something we are endlessly grateful for. Because of her expertise, we were able to get ahead of it before it became a serious issue. That kind of proactive, life-changing care is rare, and we will never forget it. The staff is always warm, welcoming, and incredibly patient—whether it’s helping pick out the perfect frames or explaining every step of the exam. The entire experience is smooth, friendly, and genuinely enjoyable every single time. If you’re looking for an eye doctor you can trust with your family’s eye health for years to come, Optics SoHo is the place. We couldn’t recommend Dr. Cooper and her wonderful staff more! 👓💙
Update: after posting this at least 4 5stars reviews magically appeared within 24hrs. All seemingly fake with one even calling female Dr. Cooper a “he”… looks like now they are using AI fake reviews to burry the influx of negative reviews they’ve gotten I've waited a while to write this review, but I think it's finally time to share my negative experience with Optics SOHO in July of this year... I have been going here for years and have always had a phenomenal experience with Dr. Billig. On this visit I saw Dr. Cooper and also had a pleasant experience. Things went downhill when it came to my experience with the optometry staff. At first I had a great experience with Scott reviewing the selection of glasses, and ended up picking out a ~$1K pair of Matsuda glasses. While above what I wanted to pay, I expected the premium would ensure high quality glasses and high quality service, and I wanted to support (what I thought was still) a locally owned* business me & my family have been customers of for years. After picking up the new glasses, I discovered that the screws to close the frame around the lenes were different lengths.. and in fact one of the screws had been essentially forced in bending the frame... completely poor work quality. No problem I think, so I go back and Scott offers to fix... the issues arise when he asks me to drop the lenses off and them come back to pick them up. At this point I raise my concern with needing to make 3 visits just to get the problem fixed, and he offers to replace the entire frame and lens so I can just come in and pick up an entirely new pair -- perfect! However, when I go in to pick up the 'entirely new pair' I learn he wants the busted pair back which I didn't bring with me as I was in between errands so he can 'send them back to the lab' (whatever that means.. probably pawned off on another customer). Also he suggested he might be able to offer me a partial refund (at my request), which was never followed up on or executed. Throughout all of this I'm never offered a proper apology or acknowledgement of the immense inconvenience, I'm offered no financial compensation, and no offer to ship to me/drop-off at my house. The whole experience was truly so awful, frustrating, and embarrassing to have to go through as a customer. Also, the icing on the cake was that my vision insurance didn't even cover the full cost of the standard exam because their out-of-network rate is so high. *It appears Optics SOHO has sold to Sight360, which is Private Equity owned (SBJ Capital). Optics Soho is no longer a locally owned shop that cares about its patients, and now we get to pay even more for lower quality just like every other sector in this country... sigh. Officially a new Warby Parker customer where I can save myself time, hassle, and money.
I had a great experience at Optical SOHO. Very easy to check in and my appointment was quick. Dr. Marks was very thorough and she is really nice!
The best service and genuinely nice people. A couple of years ago, Erin Cooper really went above and beyond when I was dealing with some medical issues. She took the time to give me several referrals and made sure I was pointed in the right direction, even though she didn’t have to. I’ve never forgotten how helpful and supportive she was during that time. Bonnie Wessler carried out my eye examination today and the whole experience was 10/10. Professional, thorough, and made everything feel easy and comfortable. I’d highly recommend this practice to anyone looking for high-quality care with a team that genuinely looks after you.
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