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Home › Arizona › Surprise › Target Optical
TO
Optometrist / Ophthalmologist ● Closed now Details not recently confirmed No retail optical

Target Optical

13731 W Bell Rd, Surprise, AZ 85374-3871

About

Target Optical is an eye care practice in Surprise, Arizona, located at 13731 W Bell Rd. This is an exam-focused practice; it does not list an optical shop, so bring your prescription elsewhere for frames. Listed services include contact lens fitting. The practice is in network with 5 vision plans, including Superior Vision. Doctors at this practice include Rachael Smith, OD and Andy Ruder, OD. Walk-ins are accepted. Call (623) 975-4404 to confirm hours and coverage before you visit.

Listing type
Optometrist — no retail optical on site
Address
13731 W Bell Rd
Surprise, AZ 85374-3871
Get Directions
Phone
(623) 975-4404
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ Superior Vision ✓ Superior Vision – Medicare ✓ Superior Select ✓ Superior Select Midwest ✓ Superior Select Southwest
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Contact lens fitting

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in Surprise.

On the map

Hours

Hours not published — call ahead.

Currently closed. Times shown in America/Phoenix. Holiday hours may differ.

Doctors at this practice

RS
Rachael Smith, OD
Optometrist
Female Speaks English
AR
Andy Ruder, OD
Optometrist
Male Speaks English
Licence opt-002716 (AZ)

Reviews on Google 513

4.8
Based on 513 Google reviews
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Sean Ginivan
Sean Ginivan 3 weeks ago

Some things are worth the drive and time. Torrie used to be at a location much closer to home, but when someone is that good at what they do, you follow them and their business. An hour out of the way, no problem, it's worth it. To boot, she had nothing but high praise for this locations doctor, and like everything else, she was right. Dr. Smith is excellent. Takes her time, is thorough, and professional. I'd give more stars if I could. Torrie and Dr. Smith and staff are fantastic. Highly recommend!

Thora Paulin
Thora Paulin 2 months ago

I want to give a huge thank you to Nicole. Nicole is incredibly fast, professional and knowledgeable. She always greets me with a smile! I want to also thank the entire team. They are always friendly and welcoming. Dr Smith is very thorough and explains every detail. I feel very confident in having my eyes examined by her! Great place to go for all your vision needs!

e v
e v 2 months ago

Samantha was extremely helpful and professional. I’ve always struggled to find the right glasses, but she pointed me to the perfect pair that fit my face great. I wish I had come here sooner. I used to buy online, but they never fit right. I’m happy to pay more for great quality glasses that actually fit properly. So happy with the experience.

Bleacher Bums Gaming
Bleacher Bums Gaming 3 months ago

Used Target years ago and finally able to go back when my vision coverage changed and couldn’t be happier. The staff are all very friendly and engaging and have great banter between them, which makes dealing with them fun. Nicole was extremely helpful in getting my eyewear needs taken care of, with no sales pressure whatsoever. Dr. Smith is thorough and knowledgeable, highly recommend this location.

Cabo Ortiz
Cabo Ortiz 4 months ago

The optometrist provided exceptional care—thorough, patient, and clearly committed to making sure my vision needs were fully understood. The front desk attendant was marvelous from the moment I walked in: welcoming, efficient, and incredibly helpful. Together they made the entire visit smooth and stress‑free.

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.