Target Optical serves patients in New Berlin and the surrounding part of Wisconsin from its office at 4798 S Moorland Rd. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include glasses & frames, contact lenses and contact lens fitting. Insurance accepted includes Superior Vision (5 plans in total). Doctors at this practice include Kenneth Rose, OD and Pranaya Bista, OD. You can walk in without an appointment. Call (262) 207-0023 to confirm hours and coverage before you visit.
Services not listed are not offered at this location.
Hours not published — call ahead.
Currently closed. Times shown in America/Chicago. Holiday hours may differ.
I can’t believe how much I like this place. The entire staff is top notch when it comes to care. They were extremely knowledgeable when it came to insurance and what was covered focusing on your needs and staying within budget. Dr Bista made the exam easy and was extremely personable and funny. I chose this place out of convenience, so glad I did. 10 out of 10 would recommend.
Dr. Rose took great care and consideration of my unique vision situation (astigmatism and a multifocal lens for my left eye). The staff were very hospitable and accommodating. I highly recommend this location for your eye care!
This was my first time here and Dr. Bista and his team were theee best and Ms. Oli was so cool to chat with!! Loved my experience here!!
Teresa was able to work me in last minute for an issue that occurred. Dr Rose was very thorough, knowledgeable and explained everything. Everyone who was working at this location was friendly and caring.
this is my first visit to this target optical. This was probably the best exam I've ever had. Dr. Rose really takes the time and looks at your eyes and determines what is best for you.Donny Helped me with picking out my glasses. He was so helpful and tried to find the best glasses for me and making suggestions. He actually is the one that found the glasses I chose. Very professional, patient and knowledgeable. I'm looking forward to getting my glasses.
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