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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Target Optical

13731 W Bell Rd, Surprise, AZ 85374

About

Target Optical is an eye doctor and optical shop in Surprise, Arizona, located at 13731 W Bell Rd. Eye exams and an optical dispensary are both on site, so you can have your eyes checked and pick out frames in one visit. Listed services include glasses & frames, contact lenses, contact lens fitting and sports & safety eyewear. The practice is in network with 9 vision plans, including EyeMed, Davis Vision, Aetna Vision and Cigna Vision. Doctors at this practice include Andy Ruder, OD and Rachael M. Smith, OD. Walk-ins are accepted. Call (623) 975-4404 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
13731 W Bell Rd
Surprise, AZ 85374
Get Directions
Phone
(623) 975-4404
Languages spoken
—
Walk-ins
Accepted

Insurance accepted

✓ EyeMed ✓ Davis Vision ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in Surprise.

On the map

Hours

Hours not published — call ahead.

Currently closed. Times shown in America/Phoenix. Holiday hours may differ.

Doctors at this practice

AR
Andy Ruder, OD
Male
Licence OPT-002716 (AZ)
RM
Rachael M. Smith, OD
Female
Licence OPT-001286 (AZ)

Reviews on Google 515

4.8
Based on 515 Google reviews
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Sean Ginivan
Sean Ginivan a month ago

Some things are worth the drive and time. Torrie used to be at a location much closer to home, but when someone is that good at what they do, you follow them and their business. An hour out of the way, no problem, it's worth it. To boot, she had nothing but high praise for this locations doctor, and like everything else, she was right. Dr. Smith is excellent. Takes her time, is thorough, and professional. I'd give more stars if I could. Torrie and Dr. Smith and staff are fantastic. Highly recommend!

Thora Paulin
Thora Paulin 3 months ago

I want to give a huge thank you to Nicole. Nicole is incredibly fast, professional and knowledgeable. She always greets me with a smile! I want to also thank the entire team. They are always friendly and welcoming. Dr Smith is very thorough and explains every detail. I feel very confident in having my eyes examined by her! Great place to go for all your vision needs!

Nora Thibeault
Nora Thibeault a month ago

I had my first appointment at Target Optical, with Rachael Smith,O.D. and it was a wonderful experience! Everyone was friendly, and professional. The office was clean and organized, and I felt comfortable throughout my visit. The doctor took the time to answer all of my questions and explained everything clearly without making me feel rushed. The staff was kind, helpful, and made the entire process easy. I'm so glad I chose Target Optical and will definitely be returning for my future eye care. I highly recommend them to anyone looking for excellent service and a caring team!

Britteny Strope
Britteny Strope 3 weeks ago

This place is absolutely amazing, and I truly couldn’t say one negative thing about them! Especially Torrie she went above and beyond to help my family navigate all of the insurance mishaps so my daughter could be seen and get her contacts. Because of Torrie and this incredible team, my daughter is absolutely beaming with confidence! We are so grateful for their kindness, patience, and dedication to helping our family. I couldn’t recommend them more! ❤️

e v
e v 3 months ago

Samantha was extremely helpful and professional. I’ve always struggled to find the right glasses, but she pointed me to the perfect pair that fit my face great. I wish I had come here sooner. I used to buy online, but they never fit right. I’m happy to pay more for great quality glasses that actually fit properly. So happy with the experience.

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Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

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EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.