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Home › Pennsylvania › Reading › Vision Innovation Centers Of
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Optical shop Eye doctor ● Open now Details not recently confirmed Exams & optical on site

Vision Innovation Centers Of

301 Penn Ave, Reading, PA 19611-1262

About

Vision Innovation Centers Of serves patients in Reading and the surrounding part of Pennsylvania from its office at 301 Penn Ave. Both exams and glasses are handled here — exam rooms and an optical shop share the same address. Listed services include comprehensive eye exam, glasses & frames, contact lenses and contact lens fitting. Insurance accepted includes VSP, EyeMed, Davis Vision and Superior Vision (15 plans in total). Doctors at this practice include Neil Chesen, MD and Hunter Hoff, OD. The optical carries 36 frame brands. It is open 5 days a week. You can walk in without an appointment. Call (610) 372-2222 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
301 Penn Ave
Reading, PA 19611-1262
Get Directions
Phone
(610) 372-2222
Languages spoken
English, Spanish
Walk-ins
Accepted

Insurance accepted

✓ VSP Vision Care ✓ EyeMed ✓ Davis Vision ✓ Superior Vision ✓ Spectera / UnitedHealthcare ✓ Aetna Vision ✓ Cigna Vision ✓ Humana Vision ✓ Humana Vision PLUS ✓ Humana Focus / Optimum / Advantage ✓ Humana Medicare Advantage ✓ Humana Medicare Supplement ✓ Superior Vision – Medicaid ✓ Superior Vision – ACA ✓ Superior Select
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting
✓ LASIK consult
✓ Pediatric eye care
✓ Sports & safety eyewear

Services not listed are not offered at this location.

Frame brands carried

Airlock Anne Klein AVIO bebe Calvin Klein Canada Goose Cole Haan Columbia Converse Cutler and Gross DKNY Donna Karan Dragon Draper James Ferragamo Flexon Genesis JOE Joseph Abboud Karl Lagerfeld Kendra Scott Lacoste Lenton & Rusby Linda Farrow Longchamp Marchon McAllister Nautica Nike Vision Nine West Otis & Piper Paul Smith Pure Spyder ZEISS

Brands on the floor as of the practice's last update. Stock varies — call for a specific model.

On the map

Hours

Monday 9:00 AM – 5:00 PM
Tuesday 9:00 AM – 5:00 PM
Wednesday 9:00 AM – 5:00 PM
Thursday 10:30 AM – 6:30 PM
Friday 9:00 AM – 5:00 PM

Currently open — closes at 6:30 PM. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

NC
Neil Chesen, MD
Ophthalmology
Male Speaks Spanish
Licence MD031840E (PA)
HH
Hunter Hoff, OD
Optometrist
Male Speaks English
Licence OEG004148 (PA)

Reviews on Google 522

4.9
Based on 522 Google reviews
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Sheri Gallo
Sheri Gallo 2 months ago

The office staff was extremely knowledgeable, courteous and efficient. The person at check in smiled and greeted me and was very well versed in my insurance. Dr. Hoff was very processional and spoke to me as an adult. I was in and out as a new patient in 1 1/2 hours. I strongly recommend Chesen Eye Center if you’re looking for a new practice! Thanks to everyone who helped me feel special today!

Tiffany Doran
Tiffany Doran a month ago

I had an amazing experience at Chesen Laser Eye Center with Dr. Neil Chessen and his entire team. From my initial consultation through my LASIK procedure and follow-up care, everyone was professional, knowledgeable, and genuinely cared about making me feel comfortable every step of the way. The procedure itself was quick ( 5 minutes each eye ) and the staff did an excellent job explaining everything so I knew exactly what to expect. I was honestly amazed by the results—I had 20/15 vision the very next day after surgery! Waking up and being able to see clearly without glasses or contacts has been life-changing. If you’re considering LASIK, I can’t recommend Dr. Neil Chessen and Chesen Laser Eye Center enough. Their expertise, compassionate care, and outstanding results exceeded all of my expectations. Thank you for giving me better vision and an incredible experience!

William Kolson
William Kolson 4 months ago

I went to pick up my son’s contacts. I ordered them with Wherely at Chesen Laser Eye Center. She along with Katie at the front desk made ordering them nice and easy. They also made sure of his insurance covering them. They were both fabulous helping me get them for my son. Didn’t get any better then what they did to make it nice and easy. Katie and Wherely are the best !!!!!

Kathy
Kathy 4 months ago

Staff is professional but friendly which eliminates stress for the patient new to the practice. The professional who documented eye health and obtained my measures to inform Dr. Chesen was outstanding. I told her I could tell she enjoyed her job and her performance told me she is very good at what she does. I appreciated the feeling that I wasn't just one more number going through the process. I am very happy with Dr. Chesen himself for he really took his time answering my questions and infusing information about cataract surgery easing my fear of the surgery.

Barbara Charnoff
Barbara Charnoff 5 months ago

Dr. Chesen, and staff are remarkably knowledgeable and genuinely concerned with providing answers, in turn relief when the visit was over. Definitely returning for my next visit. Highly recommend!

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.