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Home › Pennsylvania › Reading › Target Optical C4074
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Optical shop Eye doctor ● Closed now Details not recently confirmed Exams & optical on site

Target Optical C4074

2769 Papermill Rd, Reading, PA 19610

About

Located at 2769 Papermill Rd in Reading, PA, Target Optical C4074 is an eye doctor and optical shop serving the Reading area. The practice offers both eye exams and eyewear, which means prescriptions can be filled without a second trip. Listed services include glasses & frames, contact lenses and contact lens fitting. Spectera is among the 1 vision plan accepted. Doctors at this practice include Eric Bennicoff, OD and Lana Heckman, OD. It is open 7 days a week, including weekends, with evening hours on weekdays. Walk-in visits are welcome. Call (610)374-9625 to confirm hours and coverage before you visit.

Listing type
Optical · Optometrist
Address
2769 Papermill Rd
Reading, PA 19610
Get Directions
Phone
(610)374-9625
Languages spoken
English
Walk-ins
Accepted

Insurance accepted

✓ Spectera / UnitedHealthcare
Self-reported by the practice. These details have not been confirmed yet. Vision plans and medical plans are billed differently — call ahead to confirm which side of your coverage applies to your visit.

Services offered

✓ Comprehensive eye exam
✓ Glasses & frames
✓ Contact lens fitting

Services not listed are not offered at this location.

Frame brands carried

This is a clinical practice with no retail optical. Your prescription can be filled at any optical shop — see shops in Reading.

On the map

Hours

Monday 10:00 AM – 8:00 PM
Tuesday 10:00 AM – 8:00 PM
Wednesday 10:00 AM – 8:00 PM
Thursday 10:00 AM – 8:00 PM
Friday 10:00 AM – 8:00 PM
Saturday 9:00 AM – 6:00 PM
Sunday 12:00 PM – 5:00 PM

Currently closed. Times shown in America/New_York. Holiday hours may differ.

Doctors at this practice

EB
Eric Bennicoff, OD
Male
Licence OEG002823 (PA) NPI 1396185757
LH
Lana Heckman, OD

Reviews on Google 319

4.9
Based on 319 Google reviews
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Lizbeth Espiritusanto
Lizbeth Espiritusanto 4 months ago

I love this office! Brian, Aly, and Kelsey are so great and helpful. Dr. Bennicoff is always a delight and a wonderful optometrist. The absolute best I drive over an hour just to see him! Must come see them!

Karma E
Karma E 2 months ago

Dr.Eric is awesome he’s very thorough with the exam and answers all your questions. I’m so glad I went to him for my exam. I definitely will recommend him to all my friends and family. He speaks Spanish bellísimo! 😊

Joshua Weber
Joshua Weber a month ago

Ally (I hope I got the right spelling) was wonderful! I haven’t bought glasses in over a decade and she made it a quick and painless process.

Jennifer Reeder
Jennifer Reeder 8 months ago

Dr. Bennicoff was great, very friendly and accommodating of my schedule. Cheryl assisted me in finding and choosing my first pair of glasses, she was amazing, kind and very helpful. Highly recommend and I will be back again.

Stephanie Sheaffer
Stephanie Sheaffer 7 months ago

Aly was s absolutely amazing. FRIENDLY! Helpful. Patient! The entire experience was wonderful. Easy eye exam, friendly down to earth Dr. and tech. Easy!

See all reviews on Google

Reviews are written by Google users and shown as published on Google. EyecareSearch does not edit, verify or rank them.

EyecareSearch is a directory service. We do not provide medical advice, verify clinical outcomes, or guarantee insurance coverage. Plan participation is self-reported by each practice — always confirm benefits directly with your plan and the practice before your visit.